Social selling is part activity, part reputation. If you're writing great comments on your colleagues' construction blogs, responding to their project tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your past experience and features a cropped picture of you from your footy team, you can't really call yourself a social guru.If you'd like to start a social selling initiative, then begin with revamping your LinkedIn profile. Just as you're researching potential clients on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
Rewriting your LinkedIn profile is more labor-intensive, but it’s an extremely valuable exercise. A good question to ask yourself while working on your profile is “would my target client care about this?” If the answer is no, it should probably be scrapped.
So, what exactly should your LinkedIn profile look like? We've sourced an infographic that breaks down the ideal social selling LinkedIn profile, section by section.
The more traffic your profile gets, the better chance you have of creating a flywheel effect for the messages you want to spread. So if you want to highlight new pieces of equipment or inform your customers of your latest project, LinkedIn is the perfect way to connect with an industry specfiic audience.
And to make your business even more appealing to potential clients, learn how to create a capability statement that will impress decision makers. Get started here.